Identify your brand values
Define your brand values and how best to communicate them with creative strategist Alexandra Lunn
In a post-COVID world good digital communication is more important than ever. Whether you are a big household brand like John Lewis or a small one-person craft business - communicating your values encourages people to choose your products. Your values are the 'why' you do what you do. This is important as people make purchases according to their own values and beliefs.
We invited creative strategist Alexanda Lunn, co-founder of Alexandra Lunn Studio to share her approach to defining your brand's mission and marketing tactics across web, email and social touchpoints. Watch the talk recording to start defining your business's 'why'.
Exercises
To read a summary of exercises and key takeaways from the presentation please download the guidance. This resource contains simple activities to help you shape your brand narrative and purpose, alongside case studies and top tips to build customer trust in your product or service.
Download the exercise
If you require an alternative format to the information provided, please email makerdev@craftscouncil.org.uk
Further information and support can also be found on the following web pages:
Our guest speaker Alexandra Lunn, founder of Alexandra Lunn Studio
About Alexandra Lunn
Alexandra Lunn earned her degree in Communications Design from Glasgow School of Art. She subsequently studied in Budapest on Erasmus Exchange and then worked in international design studios in both Amsterdam and London. In 2017 she set up Alexandra Lunn Studio - a team of strategists, copywriters and designers who help clients tell their stories through visual design and ongoing marketing support.
Spring-back talks
This presentation was part of the Spring-back talks programme. A series of ten free lunchtime talks held on Zoom, offering essential marketing advice for makers who want to prepare their business for digital and physical opportunities in 2021 and beyond.
View a full list of upcoming talks and recordings on our Business Skills page.
