How to work with the media
Featuring in a magazine, newspaper or online publication can do wonders for a craft business. In this talk we cover how to build relationships with the media, when to approach them and how to supply them with all the information they need in a professional way.
We are joined by jeweller to the stars Imogen Belfield whose covetable pieces have won the attention of a plethora of celebrities including Olivia Colman, Sophie Turner and Beyoncé; She has featured in Vogue, FT, Harper's Bazaar, WWD and The Guardian. Imogen is joined by Crafts magazine editor Malaika Byng, who shares her top tips for working with the media.
“It’s about looking at various platforms for placing your work, be it magazines, but also musical events, stage, theatre and film”
- Imogen Belfield
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Imogen Belfield
About Imogen Belfeld
Imogen Belfield is known for her distinct style of mark-making in metal: a fusion between fluidity and texture. She creates unique jewellery sculptures ranging from cascading golden nugget pendants encrusted with precious stones, to statement 'rockesque' rings. Belfield's textural and organic designs are instantly recognisable, one-of-a-kind creations that are handmade in the UK.
Belfield's covetable pieces have won the attention of many superstars, including Maye Musk, Kim Kardashian and Uma Thurman. Her jewellery has also been featured in Ridley Scott’s film ‘The Counsellor’, as well as featuring in NETFLIX’s ‘The Chilling Adventures of Sabrina’. Acquiring press in Vogue, FT, Harper's Bazaar, WWD and The Guardian, IB collections have also been snapped up by stockists worldwide including Harrods, Harvey Nichols and Selfridges. Awards include ‘Best in Gold’ at the COUTURE luxury jewellery show in Las Vegas!
Malaika Byng, photo courtesy of The Modern House
About Malaika Byng
Malaika Byng is the editor of Crafts magazine and is a London-based writer and creative consultant who focuses on design, art, craft and architecture. She is driven by the potential for design to change the way we live and interact with the environment.
Over the last 15 years, she has launched the rapidly growing online publication The Spaces and written for titles, including Wallpaper*, CNN Style, The Telegraph, Dezeen, Robb Report, House & Garden, BA High Life, among others. She has also produced a book with Caruso St John and Marcus Taylor and chaired countless talks.
Spring-back talks
This presentation was part of the Spring-back talks online programme and Crafting Europe - a project funded by Creative Europe. Ten free lunchtime talks took place on Zoom from May - September 2021, offering essential marketing advice to makers preparing their business for digital and physical opportunities in 2021 and beyond.
The full playlist of talks is available to watch now on the Crafts Council YouTube channel.
If you require an alternative format to any of the information provided on this page, please email makerdev@craftscouncil.org.uk
