Corporate partnerships
Corporate partnerships
Working in partnership with the Crafts Council demonstrates leadership and will set you apart in aligning you with contemporary craft; the fastest growing and most exciting of the cultural sectors.
Nurturing and supporting creative skills, our areas of expertise span from education, new talent, thought leadership and debate to international art fairs and national collections. Therefore, the Crafts Council will surprise you in offering many opportunities to map against objectives and create long lasting, impactful and beneficial relationships.
We are proud to have a long track record of working in partnership with multiple brands and organisations across a diverse range of industries. Many of these partnerships have evolved into multi-year affiliations.
We work with luxury retailers, interior designers, hotel groups, fast-moving consumer goods brands, financial services organisations, property developers, major media organisations, technology companies, cultural institutions and government departments.
We enable organisations to become deeply associated with individual areas of our activity some of which are listed below. Here we can focus on how you wish to support whether it be through technology, aligning with new talent, promoting the handmade, provenance, education, critical debate, awards and more.
The Crafts Council appeals to brands and organisations is multi-faceted and includes:
- Access to clearly defined nationwide audiences including: makers, craft enthusiasts of all ages and demographics, craft collectors and HNWI (high net-worth individuals), craft educators, cultural influencers and thought-leaders.
- Access to deeply established and influential content platforms.
- Public Programming and the Crafts Council's Collection.
- Rich heritage of makers.
- Craft School.
- Central London location, the soon to be re-opened Crafts Council Gallery.
Whether you are looking for something bespoke, a programme to align with or a corporate donation to support current activity, we would be delighted to discuss and explore how we can work together and introduce you to the important work of the Crafts Council.
You will receive dedicated account management for major partners; ROI, end-of-campaign assessment and reporting.
For more information please email development@craftscouncil.org.uk
Examples of Partnerships
Brookfield Properties Craft Award
Together we build individually tailored campaigns to meet an organisation’s business objectives around brand awareness and engagement amongst our audiences, and through talent association.
The Brookfield Properties partnership benefits from the opportunities spanning three of our key areas of work, Collect art fair, Public programming and the Crafts Council’s Collection
“"As a leading global developer and operation of real estate, Brookfield Properties believes in the unique ability of art and culture to transform spaces and bring people together and provide inspiration. That is why we are proud to sponsor Collect art fair 2024 and award the Brookfield Properties craft award for the fourth year to the best and brightest of British craft talent."”
- Caitlin Warfield Vice President of Marketing - Brookfield Properties s
Textile artist Anna Ray with her award-winning work Capture, 2020. Photo: Alun Callender
Sponsorship partnerships
These partnerships are created to enable organisations to become deeply associated with Crafts Council platforms such as Crafts Council exhibitions and sector leading research, Collect, the National Collection of Contemporary Craft and Crafts Council education and talent programmes.
“We are very happy to have found in the Crafts Council a strong partner with whom to celebrate the long-standing values of craftsmanship in their contemporary form”
- Sheila Loewe President, LOEWE FOUNDATION
Collect is the Crafts Council's flagship international art fair for craft and design. It attracts sponsorship partners wishing to be aligned with craft talent and excellence, and reach audiences spanning high net worth individuals to craft enthusiasts and makers.
“The overall experience was excellent – really, really excellent. It was particularly beneficial to us for solidifying how we position ourselves, both internally and externally.”
- Max Rollitt, VIP Lounge Sponsor
If you are interested in partnering with us for Collect 2025 please download an overview of the fair.
Contact development@craftscouncil.org.uk to discuss creating a tailored partnership for Collect 2025.