Why video is your friend
Video can bring your business to life and help you gain a loyal audience interested in you and your product or service. You can share your making process, the quality of your craft and the impact it has on other people. Many makers do not have the budget to commission filmmakers, but nowadays good video content can be achieved with smartphones and low-cost editing software.
The resources on this page offer tips on producing video content for your website and social media platforms. Watch the video to hear from Crafts Council's head of business skills Caroline Jackman and British-Ghanaian writer and director Carl Earl-Ocran. Carl is a member of the BFI Network x BAFTA Crew 2021 and runs his own indie production company Little Boffin Films.
“Video is about engagement with your audience, and of course, potential customers who buy into you as a brand but also potential collaborators – people who you may want to work with within your craft in the future.’”
- Carl Earl-Ocran, Little Boffin Films
For further guidance, please download our guide to creating video content. Whether you're brand new to moving image or experienced shooting visuals for your social media, we hope these quick tips will empower you to tell your story on camera.
Topics include:
- Setting objectives
- Sound and dialogue
- Lighting
- Framing and composition
- Defining your message and call-to-action
Download resources
Guest speaker, Carl Earl-Ocran
About Carl Earl-Ocran
Carl Earl-Ocran is a London-based British-Ghanaian creative, with a longstanding passion for film and storytelling. His aim is to tell emotive, character-driven, socially conscious stories with compelling high concepts, highlighting, in particular, underrepresented voices and stories around the African diaspora.
Carl is a freelancer in broadcast TV, runs his indie production company Little Boffin Films in London, and is a director at the branded content film company The Keep Productions.
Follow Carl on Instagram: @carlearlocran
Visit the Little Boffin Films website: littleboffin.com
Spring-back talks
This presentation was part of the Spring-back talks online programme and Crafting Europe - a project funded by Creative Europe. Ten free lunchtime talks took place on Zoom from May - September 2021, offering essential marketing advice to makers preparing their business for digital and physical opportunities in 2021 and beyond.
The full playlist of talks is available to watch now on the Crafts Council YouTube channel.
If you require an alternative format to any of the information provided on this page, please email makerdev@craftscouncil.org.uk
