Hone your writing skills
How to develop your written voice to communicate your practice
A strong grasp of the written word will help communicate your brand story and business offering. You can demystify your processes and materials, share inspirations, and motivate readers to act. Text forms the backbone of any businesses' website, newsletter, and social media, but is also important for funding applications, residencies and writing press releases. In this video, we explore how to write clearly and concisely, how to avoid cliché and jargon, and the value of plain English.
Our guest speakers for this talk are Tan-dem, a collaborative working practice of Kimberley Chandler and Stephen Knott. Their partnership aims to broaden the understanding of craft and materiality, through writing, teaching and talking.
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“Study and learn from writers that you admire, it's good to spend time with these texts, do a close reading of them, try to understand what it is you like and what you don't like”
- Kimberley Chandler
Useful links
The following writers were referenced in our online talk. Click through for more information and examples.
Kimberley Chandler Stephen Knott
About Tan-dem
Tan-dem describes the collaborative working practice of Kimberley Chandler and Stephen Knott. Working alongside one another and in dialogue, the partnership aims to broaden our understanding of craft and materiality, through writing, teaching, and talking. To date, Tan-dem has presented an alternative history of British ceramics comprised of archival fragments (Centre of Ceramic Art, York, 2018); taken up residence in Camberwell College of Arts for their exhibition, On The Way To Language (2018); and contributed an essay to ceramicist Neil Brownsword’s publication, Topographies of the Obsolete: Phase Two Rhizomatic Trajectories (2020).
Spring-back talks
This presentation was part of the Spring-back talks online programme and Crafting Europe - a project funded by Creative Europe. Ten free lunchtime talks took place on Zoom from May - September 2021, offering essential marketing advice to makers preparing their business for digital and physical opportunities in 2021 and beyond.
The full playlist of talks is available to watch now on the Crafts Council YouTube channel.
If you require an alternative format to any of the information provided on this page, please email makerdev@craftscouncil.org.uk
