Getting the most out of Facebook
Craft Council's Digital Manager, Emily Collins, shares her top tips for marketing your craft business through Facebook
Last updated 16 Feb 2022
Social media moves fast. Some in-app features mentioned on this page may have changed or been removed since the time of writing. For the latest technical advice please check the platform's own guidance for businesses.
Love it or loathe it, Facebook continues to be an essential tool for any-sized business, with over one billion daily active users around the world. This platform will help you connect with customers, generate revenue and raise awareness of your product or service with a clearly defined target audience. In 2022, a business without a Facebook Page is akin to a physical store without a sign.
In this talk, Crafts Council's digital manager, Emily Collins demonstrates how to get started with Facebook business, paid-advertising and data analytics.
“With over 200 million small businesses registered, you're in good company”
- Emily Collins
For more information after watching the video, please download the presentation slides and further reading document.
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About Emily Collins
Digital specialist, Emily Collins has worked in brand communications for over 10 years. Her resume includes content production and creative campaigns for art venues, education providers and fashion e-commerce sites. Past collaborators include Tate, London Design Festival, and Dreamworks.
Emily graduated from the University of the Arts London (LCC) in 2012 with a degree in Graphic and Media Design, and soon after worked for lifestyle and apparel brand, Lazy Oaf. Working in a busy independent studio, Emily coordinated PR and marketing for sell-out licensed collaborations, created influencer marketing strategies and secured online exclusives with the likes of It’s Nice That, Nylon and Refinery 29.
In 2017 Emily gained a certificate in digital marketing and leadership from Google. And in her last role as digital editor at Plymouth College of Art, led the complex redesign and development of a new website. Emily joined the Crafts Council in 2021 and oversees all digital touchpoints.
