Creating a successful crowdfunding campaign
Heather Corcoran, Director of Design and Technology for Kickstarter shares her expert advice on crowdfunding
Crowdfunding is a way to raise funds through a community or networks. There are different methods to raise finance, such as reward, loan, equity and subscriber.
In May 2020, Kickstarter’s Director of Design and Technology, Heather Corcoran joined the Crafts Council in a conversation on crowdfunding approaches. Watch the talk recording to hear Heather's expert advice on establishing a rationale for reward, along with case studies and top tips to help strengthen your business in the short and long-term.
Further guidance
We’ve summarised Heather’s recommendations as a free download to help you plan and implement a crowdfunding model. This document contains guidance on key phrases, common queries, and top tips to help you prepare for success on a platform such as Kickstarter.
Topics include:
- How this model of fundraising can support your creative independence
- How to build deeper and more meaningful relationships with your audience
- How funded projects can support your practice in the long-term
Download the guidance
If you have any questions or require an alternative format to the information provided, please email makerdev@craftscouncil.org.uk
Further information and support can be found on the following web pages:
- Kickstarter
- Indiegogo
- Crowdfunder
- Sidekick run by Oscar Lhermitte to support Kickstarter campaigns
- Seedrs
- Patreon
- Just Giving
