Market for Craft Data Tool
Discover and analyse data from 5,300 respondents in the biggest survey on the craft market in over a decade.
The Collector, Illustrated by Rose Blake.
Introduction
The Market for Craft data tool is an open-access dashboard available online at no cost to independent makers, studios and collectives, shops and galleries, and curious consumers. Using the data tool’s tabs and filters, you can gain a detailed insight into your customer's demographics, behaviours, motivations, and barriers — helping inform business strategies for 2021 and beyond.
Key areas of focus include:
- Market breakdown
- Buying behaviour
- Buying interest
- Participation
- Psychographic profile
- Demographic profile
- Media consumption
The data tool accompanies the Market for Craft report – the first analysis to identify and gauge appetite for British craft for over a decade. Commissioned in May 2020 by the Crafts Council and eight leading national partners, this work aims to equip makers with the knowledge and insight necessary to develop their business.
How to use
To help you make the most of the Market for Craft data tool, we've provided some step-by-step instructions below. The document includes the following guidance:
Contents
- Selecting a question, table or theme
- Filtering data for charts
- Exporting results
- Questions asked in the Market for Craft Survey
- Chart questions per tab
- Table questions per tab
- Glossary of Terms
Example scenarios
- What is the proportion of ceramics (compared to other crafts) bought by people aged 16-34 in the East Midlands?
- How do people aged 16 – 34s compare against 65+ in their interest in attending workshops, by spare time activity?
- Which newspapers do buyers/potential buyers read by age in Northern Ireland?
- What proportion of people buy textiles online in Scotland compared to other nations?
Download guidance
Video tutorial
If you would prefer to watch a video of the data tool in action, please follow the tutorial below.
If you require an alternative format to any of the information provided, please contact research@craftscouncil.org.uk
